How to Get More Eyes on Your Website (Without Spending a Dime)

You launched your website with excitement. You shared the link with friends, posted it on social media, maybe even announced it in an email. For a few days, there was a little traffic spike — and then, silence. You check your analytics a few weeks later, hoping for momentum, only to find the numbers flatlining.

It’s discouraging, right? You invested time, money, and energy into your site. It looks beautiful. It clearly explains what you do. But it’s not reaching people — and without traffic, it can’t convert.

You’re not alone. Many of our clients at Rachel Rowell Design Co. have been right where you are: proud of their website, but frustrated by the lack of visibility. The good news? You don’t need to start from scratch or throw money at ads to turn things around. You already have a powerful marketing foundation — your existing audience.

Here’s how to start using what you already have to drive traffic and grow your online reach.

Use Your Email List (Even If It’s Small)

Don’t underestimate the value of your email subscribers. These are people who already know who you are and want to hear from you. You don’t need a list of thousands — you just need to show up consistently and with value.

Start with a simple email that announces updates to your site. Maybe you’ve added new services, launched a blog, or posted a client feature. Let your audience know, and invite them to take a look.

You can also create a monthly or quarterly newsletter that shares helpful tips, behind-the-scenes insights, or recent work. This not only drives traffic to your site but builds trust over time. If you don’t already have a way for people to join your list, now’s the time to set that up and offer a small freebie or resource to encourage signups.

Turn Your Social Media Followers Into Website Visitors

Social media is great for visibility, but it shouldn’t be the final destination — your website should be. Use your platforms to lead people back to your site regularly.

This can look like sharing snippets of blog content with a link to read more, posting about a service with a direct link to that page, or sharing a testimonial with a “see more on our website” prompt. Use your stories, reels, and even pinned posts to guide your audience toward your site.

And remember, most content is scrollable and forgettable unless it connects. Speak directly to the pain points your audience feels. If your offer solves a problem, spell that out and show them where to learn more — on your website.

Ask Your Network to Share

Most people want to support small businesses — they just need a reminder. Reach out personally to past clients, collaborators, and friends. Let them know you’re looking to get your website in front of more people and ask them to share it with anyone who might benefit.

You can even create a referral program or offer a thank-you gift when someone sends a new client your way. Make it easy to spread the word by giving people clear, simple links to share and a short explanation of what you offer.

Blog with Purpose

Blogging isn’t just about having something to say — it’s about getting found. Every blog post is a chance to show up in Google searches and serve your audience with valuable content. Write posts that answer common questions, address your clients’ concerns, or offer insight into your process.

For example, if you're a wedding planner, blog about how to create a stress-free wedding timeline. If you’re a coach, write about the top three mindset shifts your clients need before starting. Then, share that blog on your social channels and in your email newsletter.

Keep Your Website Fresh

Your website isn’t a set-it-and-forget-it tool. It’s meant to grow and evolve alongside your business. Even small updates signal to search engines that your site is active and worth ranking.

Update images, swap out testimonials, add case studies, and publish new blog posts regularly. You don’t have to overhaul it every month — just keep it moving.

You Already Have What You Need

Your website isn’t underperforming because it’s broken — it’s likely under-marketed. And you don’t need to hire an agency or run expensive ad campaigns to start seeing results. With your email list, social media audience, and personal network, you already have the building blocks of a strong marketing strategy.

Start using them.

If you’re ready to get more visibility and growth from your site but aren’t sure what to do next, we’d love to help. Whether it’s a content strategy session or a website refresh, we’re here to guide you.

Let’s get your website working harder for you — starting now. Reach out today and let’s make a plan.