My complete website design client process checklist

When starting out in your own entrepreneur venture there is a LOT to figure out. 

Website, payment processing system, email marketing platform, project management system, design processes, payment terms, policies, contracts…and more! 

It’s a bit of an under taking to launch a business (but oh so worth it. Promise!) 🤞

I will admit that I love seeing the processes and systems of others in a similar line of work.

It greatly helped me learn how others ran the backend of things, and that influenced how I designed my own processes and systems.

I’ve spent SO much time and effort honing in my web design process, and I’m happy to report that I have it pretty well down to a science now. 👩‍🔬

In case you’re new here, I offer 1:1 custom design, which means on I only work on one project at a time so that I am able to give it my full attention - and both myself and my clients love that I can offer this!

There’s a few FAQ I get on the regular…

A) What exactly the backend of the process looks like

B) How I’m able to turn things around so quickly (just two weeks!)

C) How I’m able to keep clients on time and projects on schedule. 

Ready for a little insider peek at my start > finish web design client process checklist?

First a pro-tip: When a client inquires, I create them their own checklist, to ensure I hit every bit of the process and don’t forget any vital pieces.

I also use my secret weapon - Honeybook to help!

I have two demo checklists, one for each of my packages. I have both a web design process & a web design and branding process.

When a new client inquiries, I copy & paste them their own checklist, and begin working my way through it, checking boxes complete as I go. ✅

FROM INQUIRY > BOOKING

  • Client inquiries

  • Initial call

  • Create contract & invoice

  • Send contract & invoice

  • Client signs contract and pays invoice

  • Change availability on website

  • Make Google Drive folder & Google Doc

  • Send Welcome PDF & Google Drive/Doc links

  • Build a BoxFox & send

FROM BOOKING > PROJECT START

  • Follow up 1 week prior to start date to remind of Pinterest board & design questionnaire due

  • Follow up 2 days prior to start to remind of content due

  • Email to set up a call time on first day of design period

CONSULTATION CALL

  • Get domain details

  • Ask for SEO terms want to rank for

  • Go over inspiration websites

  • Discuss content and images provided

  • Ask questions related to brand, style & vision

WEB DESIGN CLIENT PROJECT WEEK 1

  • Begin domain transfer if necessary

  • Make mood board + color palette

  • Send mood board + color palette

  • Client okay’s mood board + color palette

  • Design full website

  • Send website live link for feedback

WEB DESIGN CLIENT PROJECT WEEK 2

  • Client sends edits

  • Implement client feedback (repeat as needed)

  • Link up external services/programs

  • Add functionality

  • Check SEO

  • Do site finishing checklist

  • Set up 1.5 hr lesson call time

  • Send over lesson plan

1.5 HR LESSON

  • Complete lesson plan

  • Get to pay remainder 50%

  • Launch website

  • Congratulate (woo!) 🎊

  • Thank & tell will follow up with Farewell PDF (I also have a hidden page on my website itself I send them to the link to as well)

  • Send PDF

MONDAY AFTER DESIGN PERIOD

  • Follow up with items used in design (backgrounds, optimized images, logo files, etc.)

1 WEEK AFTER DESIGN PERIOD

  • Follow up to ask if have any site questions

 

That's it!

That exactly the checklist behind my 2 week website process. 

I hope that this checklist can help guide you in the creation of your own.

Of course you'll need to tailor your checklist to your specific projects & processes, but the starting foundation is right here for you! 👍

Oh, and if you’re wondering where I store this handy dandy checklist so that I never miss a reminder, and can quickly peep that things are on schedule from any of my devices?

Rachel Rowell

A digital design co. elevating small business reach & revenue by helping entrepreneurs align their online presence with their business goals and tell their story through timeless & gorgeous aesthetic, strategic design, and thoughtful strategy.

https://www.rachelrowelldesignco.com
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